Ranked as the number one Preferred Private Education Institution in Singapore, Kaplan Singapore has established itself as one of the most respected private
education institutions in Southeast Asia. It provides top-rated diplomas, undergraduate and post graduate degrees.
Kaplan Education gave out freebies like Ipad for students who signed up for their programmes. It was effective, but only to small extent. They had an influx of leads, however, they are unqualified leads which led to low conversion rates.
CommGate implemented a highly effective landing page using content marketing. We developed the copy to focus on the challenges students faced to guide them in their decision making process. It led to a 200% increase in lead generation and Kaplan Education generated $250,000 in the campaign duration.
CommGate helped Kaplan’s enrollment increase tremendously. We’re very thankful to have executed the campaign differently from what we wanted, as the results were doubly effective. The team is very happy with the results.
KAPLAN EDUCATION, MARKETING MANAGER